XII. COPY PREPARATION

When preparing text for print production or web content through the Office of Public Relations, please note the following:

• Public Relations will request an electronic file of your draft text. The department is able to convert most word processing file formats to a Macintosh platform for editing and layout. Please consult with the office if you have questions about how to save your information in the proper file format.

• Always provide a hard copy printout with your electronic file.

• Avoid the use of traditional typewriting conventions, such as the use of -- for an em dash (except in Web text). Word processing software provides keystroke combinations or symbol sets to insert special characters into copy. Please avoid the use of double spaces between sentences and multiple tab keystrokes whenever possible. Since line endings will vary depending on format, avoid using hard returns, tabbing, or other methods of breaking a line in the middle of a paragraph.

• Input all text without formatting different sizes and typefaces. Headlines should be keyed as upper and lowercase, although you may use boldface to distinguish from body text. Never type in all-caps. The designer will perform specific formatting with page layout software at the time page proofs are prepared. Any formatting you do must first be undone and this can be a time-consuming process that may slow production of your project.

• When checking production page proofs, please use the following standard proofreaders’ marks. This will minimize any confusion when interpreting corrections.